No search volumes You don't know how big the search Industry Email List volume is, so it's difficult to prioritize. (-) Not always direct turnover If you create content based on a horizontal SEO strategy, for keywords with a low search volume or content that Industry Email List mainly provides information, it can be difficult to measure what your content delivers. This means that you have to come up with a different approach to measure the results. Think of offering Industry Email List a free magazine, requesting a sample package or requesting advice by telephone. If someone converts in that way, you can measure that and assign a value to it.
You then have no turnover or a transaction, but you Industry Email List do have a soft conversion or micro conversion. (+) The market is open You can often be found by making a good page, which means that the threshold to try horizontal SEO is very low. Especially Industry Email List for smaller companies that cannot compete with the marketing teams and associated budgets of the Industry Email List big boys. (+) The content strategy is your strategy Since you've thought about your topics and your customer's needs yourself, you have access to information that your competitors don't. This means you can build a head start.
About the book The SEO and Content Strategy Industry Email List Handbook is a practical guide for anyone wanting to get started with SEO. Smink explains clearly and honestly how SEO works. The book is interesting for junior marketers and entrepreneurs Industry Email List who want to get started with SEO, but I have also learned something from it as an experienced marketer. She got me thinking. I'm all for data, but we shouldn't focus on it. This article has been Industry Email List checked by the SEO panel . A strong online position Do you want to delve further into Search Engine Optimization (SEO)? And learn how to structurally optimize your website and content and make it easier to find? Then our practical SEO Training offers the tools you need.