There are also handy solutions for functional, performance B2C Telemarketing List and security tests that allow you to run hundreds of tests at the touch of a button. These tools not only save a lot of work in the long term, but also ensure that action is taken B2C Telemarketing List automatically if a defect is detected. For example, an update to the live environment can be automatically prevented. 8. AI, big data and machine learning in decision making Artificial B2C Telemarketing List intelligence, big data and machine learning are indispensable. These technologies are being used more and more, especially in consumer electronics such as smartphones and the (e-)health sector.
Think, for example, of apps that help you determine B2C Telemarketing List whether you need to go to the doctor or a sleep and recovery score on your smartwatch or Fitbit. This technology is especially good at pattern recognition, processing a lot of B2C Telemarketing List different data points and probability calculation. As a result, it is increasingly becoming an important guideline when B2C Telemarketing List making decisions and giving advice. Think of specialist medical diagnoses, but also simple matters such as which gas station people can best refuel at. The influence of AI, machine learning and big data is also indispensable in marketing.
For example, most advertising B2C Telemarketing List platforms (such as Google Ads) offer increasingly better options for leaving your campaign or bidding strategy to the computer. Historical data and trends in search and click behavior are analyzed in this B2C Telemarketing List way to optimize campaigns. Targeting the consumer is becoming easier with this! In addition, machine learning can help determine and update your pricing strategy and purchasing B2C Telemarketing List forecasts. AI software is therefore a rapidly growing market. In fact, leading US IT firm Gartner predicts that artificial intelligence software will bring in about $62.5 billion in revenue by 2022. That would be a sales increase of more than 21% compared to last year .